Overview

Use getProductByCode to extract product information using the unique identifier you assign to subscription plans/products.  

Parameters

Response

Request

<?php

require ('PATH_TO_AUTH');

$ProductCode = "subscr1";

$jsonRpcRequest = array (
'jsonrpc' => '2.0',
'id' => $i++,
'method' => 'getProductByCode',
'params' => array($sessionID, $ProductCode)
);
var_dump (callRPC((Object)$jsonRpcRequest, $host, true));

?>

Overview

Use HTML, CSS and JavaScript to customize the look and feel of the Control Panel used by your partners/resellers/distributors.

Availability

This feature is available in tandem with the 2Checkout Channel Manager (Partner) package.

Requirements

Customization work can be done by you or by 2Checkout (contact us directly for more details).

How do I enable a custom template for the Partner Control Panel?

1. Navigate to Interface Templates under Setup.
2. Click on the Partners tab.
3. Select the Advanced customization option.
4. Click on Add template.

How do I customize the template?

1. Enter a unique name.
2. Select the languages for which the customization will be displayed:
   
   • English (default)
   • German
   • French
   • Spanish
   • Japanese
   • Portuguese
   • Italian
3. Use external JavaScript and CSS files for customization or use the inline editors available in the template customization page.

What are the Partner Control Panel pages that I can customize?

• Partner Control Panel Dashboard (full customization, it includes the PartnerCPanel JS object). The remaining Control Panel pages do not feature this object, so customization capabilities are limited.
• Partner ordering process (partial customization, as the process requires loading pages with AJAX. Hint: you could use a hidden DIV and personalize the contents).
• Partners Signup, Partners Login, Partners product registration by using a cart template available in the Default Template area.

Partner Control Panel templates are standalone designs that do not share code with cart or myAccount templates. As such, if you check the Partners option on either a cart or a myAccount template, the template impacts exclusively the Partner Control Panel and gets moved to the Partner templates area. You cannot undo this process.

External JavaScript and CSS files

Upload one or more .CSS files, and similarly use a single or multiple .JS files, but also graphical elements to 2Checkout's server via the Media center. Unless uploaded to the 2Checkout server, these files will not allow for an SSL connection to be established.

When multiple .CSS or .JS files are uploaded, the last ones added will take precedence over previous items. Important: 2Checkout recommends that you use only a single .CSS file and a single .JS file in order to optimize page load time.

2Checkout Interface Templates use JavaScript and CSS external files to ensure a fast page loading time. 2Checkout will automatically merge the external JavaScript and CSS files uploaded via "Media Center" with the built-in interface files and serve them from a CDN (Content Delivery Network) for increased performance.

Once uploaded, the CSS and JS files will be featured in the External JavaScript and CSS files area of custom templates.

When added to a template, the custom .CSS and .JS files will override the default .CSS and .JS files.

Inline code editors

You can edit the:

• Doctype Declaration
• Page Title
• Meta & CSS
• HTML Code
• JavaScript code

Click Save per-editor after inline changes.

CSS classes

You can use the following CSS classes to further customize the look and feel of the Partner Control Panel.

In addition, you can also use the following JavaScript object included on the dashboard, the Partner Control Panel homepage.

window.PartnerCPanel = {
    /*optional - present on all pages that display the breadcrumb*/
    Breadcrumb: {
        All: [ /*ordered array of breadcrumb items, the last item is the one related to the current page*/ {
                Label: string,
                /*translated label of the breadcrumb item*/
                Url: string /*url to go to the breadcrumb item*/
            }
            /*, ...*/
        ]
    },
    /*optional - present if the partner is assigned to more than one vendor*/
    Companies: [ /*array of companies the partner can switch between and login into*/ {
            CompanyName: string,
            /*partner company name*/
            FirstName: string,
            /*partner first name*/
            LastName: string,
            /*partner last name*/
            MerchantCommercialName: string,
            /*vendor commercial name for this partner*/
            Selected: boolean,
            /*true if this is the current selected partner*/
            Url: string /*url to allow switching to this partner*/
        }
        /*, ...*/
    ],
    IS_LOGGED_IN: boolean,
    /*true when the partner is logged in, false otherwise*/
    Languages: { /*object with available languages*/
        All: [ /*array of all available languages*/ {
                Lang: string,
                /*3-letter language code*/
                LangAbr: string,
                /*2-letter language code*/
                Language: string,
                /*language name*/
                LanguageEN: string /*language name, translated in english*/
            }
            /*, ...*/
        ],
        Selected: string /*2-letter code of the selected language*/
    },
    Links: {
        /*optional - present only if any favorite links are defined by the partner*/
        Favorites: {
            All: [ /*array with all favorite links*/ {
                    Label: string,
                    Url: string
                }
                /*, ...*/
            ]
        },
        General: { /*object with all general links*/
            Contact: {
                Label: string,
                /*translated link label*/
                Url: string /*link url*/
            },
            /* same for Help, Home, Info, Logout*/
        },
        /*optional - present only if any top links are defined by the partner*/
        Top: {
            All: [ /*array with all top links*/ {
                    Label: string,
                    Url: string
                }
                /*, ...*/
            ]
        },
        /*optional - present only if any quick links are defined by the partner*/
        Quick: {
            All: [ /*array with all quick links*/ {
                    Label: string,
                    Url: string
                }
                /*, ...*/
            ]
        }
    },
    /*optional - present only if the vendor has a specific logo image*/
    Logo: {
        CompanyName: string,
        /*vendor company name*/
        Url: string /*Url of the image*/
    },
    Menu: { /*menu item details*/
        All: { /*object with keys for all the menu items details - below are examples based on the menu items at the current release date*/
            ACC_INFO: {
                Label: string,
                /*translated menu item*/
                Parent: string,
                Url: string /*url of the menu item*/
            },
            /* same for ADD_ORDER, ALL_ORDERS, CUSTOMERS, GRAPHICAL_REPORTS, PARTNERSHIP_DETAILS, PRODUCTS, PROFORMA_LISTING, REFUNDS, RESOURCES, USER_ACCESS */
        },
        Selected: string /*Url of the selected menu item*/
    },
    /*partner information*/
    Partner: {
        FirstName: string,
        LastName: string
    },
    /*vendor information*/
    Vendor: {
        CompanyName: string,
        CommercialName: string
    },
    /*optional - present only on specific pages, as needed; this element contents are to be changed over time*/
    SECTION: { /*relevant information on specific areas on the current page*/
        /*optional - present only on homepage*/
        INDEX: { /*relevant information on different homepage areas*/
            ORDERS: [ /*array of last 5 orders - exposes the orders data - present on homepage*/ {
                    Currency: string,
                    /*3-letter uppercase code*/
                    OrderDate: string,
                    /*yyyy-mm-dd*/
                    RefNo: string,
                    StatusCode: string,
                    /*ex: AWAITING_PAYMENT*/
                    Total: string,
                    /*user-friendly amount, two digits*/
                    Url: string /*url to access the order details*/
                }
                /*, ... */
            ],
            PROFORMAS: { /*data regarding the overdue proforma invoices - present on homepage*/
                count: {
                    amount: string,
                    /*user-friendly amount of all overdue proformas, converted to the default partner decont currency*/
                    count: string /*count of all overdue proformas*/
                },
                data: [ /*array of first 5 overdue proformas*/ {
                        IdProforma: string,
                        ProformaNumber: string,
                        /*proforma number*/
                        Status: string,
                        /*proforma invoice status*/
                        amount: string,
                        /*user-friendly proforma amount, converted to the default partner decont currency*/
                        due: string /*days overdue*/
                    }
                    /*, ... */
                ]
            },
            STATS: { /*data regarding the last week stats data - present on homepage*/
                licences_no: {
                    count: integer /*count of last week delivered subscriptions*/
                },
                orders: {
                    amount: float,
                    /*amount of last week complete orders, converted to the default partner decont currency*/
                    count: integer /*count of last week complete orders*/
                },
                orders_ni: {
                    amount: float,
                    /*amount of last week orders not yet invoiced, converted to the default partner decont currency*/
                    count: integer /*count of last week orders not yet invoiced*/
                },
                profit: { /*last week profit*/
                    amount: float /*converted to the default partner decont currency*/
                },
                proformas: {
                    amount: float,
                    /*amount of last week unpaid proforma invoices, converted to the default partner default currency*/
                    count: integer /*count of last week unpaid proforma invoices*/
                }
            },
            TOTAL_ORDERS: string /*count of all partner orders*/
        }
    }
};

Use the inline editors to overwrite specific lines in the existing .CSS or .JS files. Note: Changing these files is an advanced operation best handled by experienced programmers.

Add your custom CSS and JS files. To upload the files, use the Media Center area of the Control Panel. Unless custom CSS and JS files are uploaded to a secure 2Checkout server, a secure connection (SSL) cannot be established for your customers.

When present, code in the inline editor overrides both the custom .CSS and .JS files added to a template as well as the default .CSS and .JS files.

Make sure to delete from the inline editors any pieces of code that you customized using external .CSS and .JS files. For example, if you defined the full CSS through an external file, delete the code in the inline editor completely. However, in scenarios in which you customized only some portions of the template using the .CSS file, leave the necessary code in the inline editor.

HTML tags

Use the following tags to include/exclude specific content such as the language selector, the menu, footer and breadcrumbs. All tags are optional with the exception of PAGECODE, that is mandatory.

• Mandatory content:
  
  • <--{PAGECODE}--> Loads the dynamic content of the Partner Control Panel.
• Optional content:
  
  • <--{LANGUAGES}--> Language selector
  • <--{MENU}--> Main menu
  • <--{HEADER}--> Header area
  • <--{FOOTER}--> Footer area
  • <--{BREADCRUMB}--> Navigation breadcrumbs for Control Panel pages
  • <--{QUICK_LINKS}--> Quick links - the grey top bar above the breadcrumbs
  • <--{FAVORITE_LINKS}--> Favorite links - displayed in the right sidebar only after you mark pages as favorites
  • <--{SIDE_LINKS}--> Side links - the links below the Favorite links area (only available in certain scenarios)
  • <--{TOP_LINKS}--> Top links - the top left row of links next to the language selector

Simple customization settings

Simple customization settings are automatically migrated to your templates when you start using advanced customization. You will be able to find your personalized settings in the Meta & CSS inline editor.

How does the preview work?

The preview functionality uses a dummy Partner Control Panel account. To access it:

1. Navigate to Interface Templates under Setup.
2. Click on the Partners tab.
3. Select the Advanced customization option.
4. Click on Add template.
5. Select Click here under Preview.

FAQ

Can I create multiple templates?

Yes. But you can have only a single design active at any given time.

Overview

analytics.js library is a JavaScript library that helps the vendor measure how users interact with their website. This guide explains how to add analytics.js to your website.

If you don’t have experience with code, you might want to seek assistance from a developer for the following steps.

Add the Google Universal Analytics code to the 2Checkout template

Integrate the code below (also called JavaScript tracking snippet) into your website's templates to enable analytics.js. The code snippet contains the data layer and must be added to the template file in the JavaScript code section. Depending on your having a custom domain or not, the appropriate code must be added.

Add the JavaScript tracking snippet code near the top of the <head> tag and before any other script or CSS tags. Also, the ‘UA-123156882-1’ highlighted string below needs to be replaced with your Google Universal Analytics property ID (or tracking ID).

If you don’t know the Google Universal Analytics property ID, you can find it here.

The JavaScript tracking snippet code can be pasted after the existing code, as shown in the image of the JavaScript code section of the Control Panel template files below.  

Implementation with a custom domain

If you have a custom domain, the below JavaScript tracking code will be added in the JavaScript code section of your Merchant Control Panel template files:

<script> 
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ 
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), 
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) 
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); 
ga('create', 'UA-123156882-1', 'auto'); 
ga('require', 'ec'); 
  if (omniture_vars.BILLING_CURRENCY) {ga('set', 'currencyCode', omniture_vars.BILLING_CURRENCY)};
if (omniture_vars.PAGE_NAME == "product"){   
 for (var i=0;i<omniture_vars.CART_PRODUCTS.length;i++)   
 {        
    ga('ec:addProduct', {                    
     'id': omniture_vars.CART_PRODUCTS[i].ProductCode,                     
     'name': omniture_vars.CART_PRODUCTS[i].ProductName,                    
     'category': omniture_vars.CART_PRODUCTS[i].ProductCategory,                    
     'brand': omniture_vars.CART_PRODUCTS[i].ProductGroup       
    });         
   }      
   ga('ec:setAction', 'detail'); 
}
 else if (omniture_vars.PAGE_NAME == "cart")
 {   
  for (var i=0;i<omniture_vars.PRODUCT_ADDED_DETAILS.length;i++)   
  {        
    ga('ec:addProduct', {                   
     'id': omniture_vars.PRODUCT_ADDED_DETAILS[i].ProductCode,                    
     'name': omniture_vars.PRODUCT_ADDED_DETAILS[i].ProductName,                    
     'category': omniture_vars.PRODUCT_ADDED_DETAILS[i].ProductCategory,         
     'brand': omniture_vars.PRODUCT_ADDED_DETAILS[i].ProductGroup       
    });         
   }      
     ga('ec:setAction', 'add'); 
}
 else if (omniture_vars.PAGE_NAME == "checkout" || omniture_vars.PAGE_NAME == "checkcart")
 {   
  for (var i=0;i<omniture_vars.CART_PRODUCTS.length;i++)
{        
    ga('ec:addProduct', {         
     'id': omniture_vars.CART_PRODUCTS[i].ProductCode,
     'name': omniture_vars.CART_PRODUCTS[i].ProductName,         
     'category': omniture_vars.CART_PRODUCTS[i].ProductCategory,          
     'brand': omniture_vars.CART_PRODUCTS[i].ProductGroup,         
     'quantity': omniture_vars.CART_PRODUCTS[i].ProductQuantity       
    });         
   }      
    ga('ec:setAction', 'checkout',{'step': 1}); 
}
 else if (omniture_vars.PAGE_NAME == "verify")
 {   
  for (var i=0;i<omniture_vars.CART_PRODUCTS.length;i++)   
  {        
    ga('ec:addProduct', { 
        'id': omniture_vars.CART_PRODUCTS[i].ProductCode, 
        'name': omniture_vars.CART_PRODUCTS[i].ProductName,        
        'category':omniture_vars.CART_PRODUCTS[i].ProductCategory,           
        'brand': omniture_vars.CART_PRODUCTS[i].ProductGroup,          
        'quantity': omniture_vars.CART_PRODUCTS[i].ProductQuantity       
    });         
   }      
    ga('ec:setAction', 'checkout',{'step': 2}); 
}
else if (omniture_vars.PAGE_NAME == "finish" && omniture_vars.PURCHASE_COMPLETE === true)
{   
  if (typeof myOrder != "undefined" && typeof myOrder.productsPrices != "undefined")
  {
    for (var k=0;k<myOrder.productsIds.length;k++)
    {
      ga('ec:addProduct', {
        'name': myOrder.productsNames[k],         // Name or ID is required.
        'id': myOrder.productsIds[k],
        'price': myOrder.productsPrices[k],
        'category': "",
        'quantity': myOrder.productsQuantities[k]
      });
    }
  }  
ga('ec:setAction', 'purchase', {     
   'id': omniture_vars.ORDER_REFNO,     
      'revenue': myOrder.totalPrice,     
            'tax': myOrder.tax    
   });
}
ga('send', 'pageview');</script>

Implementation without a custom domain 

If you are using the secure.2checkout.com domain, the additional JavaScript code below must be added to the second paragraph of the Google Universal Analytics code shown above, after the snippet ga('create', 'UA-123156882-1', 'auto');  and before the snippet ga('require', 'ec');.

Thus, the second paragraph will have the following form: the first yellow highlighted field needs to be replaced with your Google Universal Analytics property ID (or tracking ID), and the second highlighted field needs to be updated with your own website domain.

ga('create', 'UA-123156882-1', 'auto', {'allowLinker': true}); 
ga('require', 'linker'); 
ga('linker:autoLink', ['mywebsite.com'] );
ga('require', 'ec');  

This additional code above is required for cross-domain tracking so that the visitor on your own website is recognized as the same visitor when entering the 2Checkout template.  

Step 2: Set the Google Universal Analytics JavaScript code on your own website

Implementation with a custom domain

You should use the default Google Universal Analytics tracking script for analytics.js provided by Google, which has the following form (the string highlighted in yellow must be updated with the property ID of the vendor):

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>

Implementation without a custom domain 

If you are using the secure.2checkout.com domain, the following settings must be applied: the Google Universal Analytics JavaScript tracking code on your own website must be updated and have the following form (highlighted in yellow is the Google Analytics property ID that needs to be replaced with your own GA property ID code).

<script>  
(function(i,s,o,g,r,a,m){i['GoogleAn alyticsObject']=r;i[r]=i[r]||function(){  
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),  
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)  
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-123156882-1', 'auto', {'allowLinker': true});  
ga('require', 'linker');  
ga('linker:autoLink', ['secure.2checkout.com'] );  
ga('send', 'pageview');
</script>

Below are the elements that are different from the default Google Universal Analytics analytics.js tracking code and that enable cross-domain tracking. This code snippet is integrated into the rest of the code provided in the Google documentation here: 

{'allowLinker': true});  
ga('require', 'linker');  
ga('linker:autoLink', ['secure.2checkout.com'] );

Sending MyOrder Data to Google Universal Analytics

By default, the myOrder object is displayed only for orders with payments authorized instantly (this includes usually credit cards and PayPal), after the payment is complete (transaction needs to be authorized successfully). To have the myOrder object available for all placed orders regardless of the payment status (to send revenue to Google Universal Analytics based on myOrder.TotalPrice, or more offline payment methods orders), follow the steps below.

1. Log in to your Merchant Control Panel account.
2. Go to Setup → Ordering Options.
3. Scroll down to the After sale message area and check the checkbox for the Show message for all placed orders option.

3. Click Save settings at the bottom of the page.

A JavaScript object called myOrder is available on the ‘Thank you’ page providing information about the purchased products including ID, quantity, name, price, etc.

To see information about orders in Google Universal Analytics, follow these steps:

1. Log in to your Merchant Control Panel account.
2. Navigate to Setup → Ordering Options and click on the Analytics tab.

3. Scroll down to the Tracking script section and add a code snippet (for example add <div></div>).

4. Apply the code to all languages or to the languages for which you want your template to be tracked.

5. Click Save at the bottom of the page.

Enable Enhanced E-commerce tracking in Google Universal Analytics

In your Google Universal Analytics Control Panel, go to Admin → All Web Site Data → Ecommerce Settings and enable both the Enable Ecommerce and the Enable Enhanced Ecommerce Reporting buttons, as shown in the image below.

Overview

Dealing with chargebacks can turn into a painful process for online businesses. Chargebacks can cost you more than just lost sales; those losses combined with associated fees can result in a major business drop.

To protect you from the downsides of the chargeback process, we have a dedicated chargeback team whose main objective is to ensure a high winning rate for your disputes, while making the entire experience better for you and your customers. The reasons why you should care about chargebacks are obvious:

• Chargebacks are expensive, both in fees, and lost revenue
• Chargebacks are time-consuming from a labor perspective

Chargebacks are disputed by 2Checkout on your behalf, as we attempt to win a chargeback reversal in order to save the value of the transaction. But there is no proven process for winning, and there is no way to guarantee success. 

Separation of chargeback requests

To ensure lower costs and resolution time for all the parties involved, Visa has started to differentiate between 2 dispute types: allocation and collaboration. This separation has been made to allow Visa's internal system to use their own internal data more effectively and incorporate automation whenever possible.

Maximize your chargeback winning rate

Obviously, the best protection is to do everything you can to prevent chargebacks from being filed. But no matter how vigilant you are, chargebacks are inevitable, so preparation and anticipation are the keys. Winning a chargeback dispute is difficult, but not impossible.

Digital goods

For the Collaboration chargeback type, you can help us improve your chargeback winning rate by providing the following documents (where applicable), in PDF format:

• Evidence of cardholder or customer is in possession of the merchandise and making use of the service
• Evidence of e-correspondence if available (email communication between you and the customer)
• Description of merchandise or service purchased
• Evidence that the goods or services described on the invoice were delivered or provided as described (authentic merchandise)
• Evidence that the cardholder did not attempt to return the merchandise or cancel the service
• Proof that the cardholder failed to meet the cancelation terms of the signed contract 
• Evidence to demonstrate that the cardholder received the merchant's cancelation or return policy and did not cancel according to the disclosed policy
• Description of the goods or services successfully downloaded, the date and time such goods or services were downloaded and two or more of the following:
  • Purchaser’s name and email address linked to the customer profile on record with the merchant
  • Evidence that the profile set up by the purchaser on the merchant’s website or application was accessed by the cardholder and successfully verified by the merchant before the transaction date
  • Proof that the merchant’s website or application was accessed by the cardholder for goods or services on or after the transaction date
• Documentation confirming the cardholder or authorized user is registered to purchase goods with a password and must provide one or more of the following documentation
  • Other completed undisputed purchases prior to, or after, the alleged fraudulent transaction
  • Details of the purchase
  • Proof of delivery
  • Email addresses to support digital download delivery
  • Evidence that the cardholder or authorized user registered the disputed goods and services for purposes of warranty or future software updates
  • Evidence that the disputed goods or services were used

Physical goods

For the Collaboration chargeback type, you can help us improve your chargeback winning rate by providing the following documents (where applicable), in PDF format:

• Emails or photographs to prove a link between the shopper and the cardholder, or to prove that the cardholder disputing the transaction is in possession of the merchandise and/or is using the merchandise or services
• For an e-commerce transaction in which the merchandise is delivered or collected from the merchant's location, documentation (proof of delivery, tracking numbers) that the item was delivered or any of the following:
  • Signature of the cardholder on the pick-up form
  • Copy of identification presented by the cardholder
  • Details of identification presented by the cardholder
  • Copy of the invoice
• Evidence, such as photographs or emails, to prove that the merchandise or service matched what was described
• Documentation to prove that the cardholder did not attempt to return the merchandise
• Evidence that returned merchandise has not been received
• Evidence that the merchant tried to repair or replace merchandise/services
• Documentation to prove that the merchandise is not counterfeit
• Evidence that the terms and conditions were clearly communicated to the cardholder before the transaction was processed
• Cancelation and return policy
• Any communication with the customer, including emails or social media interactions
  • Proof that the merchandise delivered was not damaged or defective

Overview

Use the object below to create, update and retrieve customers in 2Checkout.

Input parameters

Overview

Use the unassignPricingConfigurationOptionGroup method to remove a PricingOptionGroup from a PricingConfiguration.

Parameters

Response

bool(true)

Request

<?php

require ('PATH_TO_AUTH');

$pricingConfigurationCode = 'YOUR_PRICING_CONFIG_CODE';
$priceOptionsGroupAssigned = new stdClass();
$priceOptionsGroupAssigned->Code = 'STORAGE';
$priceOptionsGroupAssigned->Required = false;

try {
    $UnassignedOption = $client-> unassignPricingConfigurationOptionGroup ($sessionID, $PricingConfigurationCode, $PriceOptionsGroupAssigned);
}

catch (SoapFault $e) {
    echo "Options: " . $e->getMessage();
    exit;
}

var_dump("Options", $UnassignedOption);


?>

Attributes

Overview

Use the getProductGroups method to extract information about the product groups you created for your account.

Parameters

Response

Request

 <?php

require ('PATH_TO_AUTH');

$jsonRpcRequest = array (
'jsonrpc' => '2.0',
'id' => $i++,
'method' => 'getProductGroups',
'params' => array($sessionID)
);
var_dump (callRPC((Object)$jsonRpcRequest, $host));

?>

Overview  

Online businesses across multiple industries are facing a significant impact on sales because of the economic pressure of social distancing. In the past weeks, the general purchasing mindset has been redirected to online channels with customer behavior driven by necessity. This translates into an upsurge in online shopping but a decline in sales for other businesses given the spending priorities are shifting amid the uncertainty.  

While you cannot control the outcome of the current crisis, you can still safeguard your revenue and improve the ordering experience to reduce cart abandons growing risks.   

We’ve gathered a list of best practices and eCommerce tools to help you optimize your business to get more customers, increase sales, and recover lost revenue from abandoning visitors or unfinished payments. 

Offer discounts and promotions 

Discount smartly with advanced promotions.

• Set up Promotions for your products by accessing the Marketing Tools section in your Merchant Control Panel and select the Promotion category. 

• Incentivize shoppers to purchase your products in larger quantities with volume discounts. Follow this simple guide to configure volume discounts for your products. 

• Offer percentage-based discounts to your customers, based on the number of unique products added to the shopping cart. In this guide, we show you how to configure and apply multi-product discounts. 
• Extend the control over prices displayed throughout the entire buying experience with special price promotions. You can follow each step in this guide and create special price promotions and define the final order price your customers will pay.

Expand to new markets 

Provide global reach for your offer and empower customers worldwide with the localized buying experience they expect. 

• Access new audiences and increase conversion rates worldwide and in emerging eCommerce markets.  
• You can enable more payment alternatives in the Ordering Options section in your Merchant Control Panel by selecting the payment methods you want to activate for your customers.  
• When selling internationally with us, you don’t have to worry about currency conversions and language translation because we offer you the following tools out of the box:  
  
  • Currency conversion and order localization enabled by default, powered by our Geo-Location IP address detection. 
  • 200+ Billing countries, which you can edit at any time by going to the Order options category under the Setup section. 
  • Additionally, you can further optimize your products and increase conversion rates by translating their name, description, and marketing details in more than 30 languages.  
  • In order to edit the display language for your products, go to the Products category, click on Edit product and select the languages in which you want to translate them, and then add the translation. 

Test new optimized shopping carts 

Optimize your checkout experience through new shopping cart templates and implement a fully responsive design to offer an engaging ordering experience.  

• Start using Convert Plus as your primary checkout experience. It is optimized for international and local sales and has a new layout meant to improve your conversion rates, average order value, and overall revenue. Check out the newest optimizations for Convert Plus.  
• Use InLine Cart if you have a smaller product catalog and want to minimize the time a customer spends on the checkout process. 

Turn lost orders into satisfied customers 

Retain more customers and lower the number of unfinished payments and cart abandonment rates. Use order recovery follow-up emails to reduce unfinished payment rates with up to 20% and set up cart abandonment email notifications to convert free downloads into customers. 

• Activate follow-ups for customers with declined payments to recover lost orders with customizable notifications. You can do this by enabling the follow-up setting for unfinished payments from the Lead Management section in your Merchant Control Panel. 

• You can further customize follow-up emails from the Email template manager section. 
• Customers who have abandoned their purchase can be reminded to return and continue shopping, and you can convert them into paying customers. Here is an easy way to adopt the abandoned cart follow-up configuration: 
  
  • Enable the follow-up setting for Shopping cart abandons from the Lead Management section in your Merchant Control Panel. 
  • You can further customize follow-up emails from the Email template manager section. 

For any additional information on how to use any of these features, reach out to our Merchant Support Team or to your account manager.