Use the variables in the list below to customize the Automatic billing canceled shopper email according to your needs. Check the 'Mandatory' column to see the variables that are required in your customized version of the e-mail.

Overview

Involuntary churn happens when the use of products or services provided by the merchant is discontinued for reasons independent of the customer. Every year, cloud software and online services companies lose millions of dollars in potential recurring revenue to customer churn. While reducing churn is the main goal for any subscription-based business, most retention strategies neglect one of the biggest and most recoverable causes of lost recurring revenue: failed payment authorizations.

With more than 1/6 card transactions failing for one reason or another, implementing strategies to reduce and/or recover declined authorizations is one of the best investments any recurring-revenue based business can make. Just as there are many reasons for payments to fail, there are numerous ways to prevent and recover them. The most successful retention strategies use many of these tactics simultaneously, and advanced tracking and analytical tools to monitor and optimize results.

Involuntary Churn Prevention Tools

You can uplift your revenues by up to 20% by using 2Checkout's Involuntary Churn Prevention tools. These tools are available out-of-the-box, but also part of our 2Recover add-on:

• Multi-currency Management – Improve localization and limit cart abandonment with the multi-currency management which offers access to local billing currencies and can help you increase authorization rates by up to 25%.
• Intelligent Payment Routing – Intelligent Payment Routing enables you to match or route card transactions to the payment gateways best equipped to handle them and retry authorizations using a failover or back-up gateway.
• Dynamic 3D Secure – Helps you achieve a positive impact on authorization in specific countries and mitigate fraud risks.
• Account Updater Service – The Account Updater Service enables 2Checkout to automatically update subscription customer card data when cardholder information changes or goes out of date, thus allowing you to increase retention by up to 40%.
• Expired Cards Updater – Identify and automatically update expired cards and increase authorization rates by up to 4%.
• Advanced Retry Logic – When authorization fails due to a soft decline, you can retry a renewal 6 additional times, before and after the subscription expiration, and recover up to 20% of failed transactions.
• Hard Decline Notifications – When authorization fails due to a hard decline, notify the subscriber via email including an easy way to update their payment method and increase renewal rates by up to 1%.
• Dispute Prevention Service – Automatically refund disputes which are likely to become lost chargebacks and reduce chargeback fees.
• Advanced Authorization Report – Monitor the impact of the 2Recover add-on and employ the insight to adjust and optimize your tactics to reduce churn.

Overview

2Checkout is your reliable payment partner for receiving payments from customers worldwide. Depending on your business model, you can opt-in for selling electronic or physical products.

Catalog physical products

Use the Control Panel to manage your catalog of physical products, with advanced control over attributes such as: handling fee and product weight.

Create shipping methods that will be displayed to your customers in cart, based on product weight, customer location and other filters that you control. You can later confirm the shipment of your tangible products towards your customers.

Dynamic physical products

2Checkout enables you to receive orders placed with dynamic product information, even if you are selling tangible products.

Read this article to learn more about orders placed with dynamic product information.

Overview

A cookie is a small text file that a website places on a user’s computer (including smartphones, tablets, or other connected devices) to store information about the user’s activity. Throughout the world, regulating entities see cookies as a “persistent identifier”, thus falling under the rules applied to protect Internet users' personal information.

Regulatory entities:

• For California – CCPA
• For EU – GDPR, ePrivacy Directive, Cookies and other tracking technologies
• National regulations (per country) on privacy and protection of personal information

Availability

All shoppers have access to the myAccount customer portal. Consequently, all of them will be seeing the cookie consent displayed (in one form or another, depending on where they are located when they access the portal. See more details below).

Out-of-the-box enhancement by 2Checkout

For shoppers in California (USA) and the European Union, 2Checkout uses three types of cookies:

• Strictly necessary (mandatory) - These cookies help protect shoppers' data available during and after logging into their 2Checkout myAccount and cannot be disabled.
• Preference (optional) - These cookies are used to remember customers’ choices during navigation through their 2Checkout myAccount, such as pagination selection or list types.
• Statistics (optional) - These cookies help 2Checkout understand the shoppers' interaction with their customer myAccount, so that our system can identify issues and continuously improve the overall experience shoppers have. Data is collected and reported anonymously.

2Checkout collects consent upon the shoppers' 1st access in myAccount through a footer ribbon where the user can:

• Accept all cookies - This will check all the above 3 types of cookies
• Customize settings/Do not sell my info (for California users only) - This will enable the user to check any cookies other than the mandatory ones
• Access the 2Checkout cookie policy.

Once the shopper performs an action on the footer ribbon, this will not be shown during any other subsequent accessing of the portal (for a one-year period). A link to “Cookie settings” will be available (bottom right corner), where the user will be able to change options for the optional types of cookies at any time. After one year, the footer ribbon will, once again, be displayed, to collect consent for the placed cookies.

By clicking on the Customize settings button, the user will be prompted with a separate window where they can choose their preferred settings.

The footer ribbon displayed for California shoppers will display a variation of the text on the customize settings button, as shown below.

For shoppers from the rest of the world (ROW), including the US outside California, 2Checkout uses three types of cookies:

• Strictly necessary - These cookies help protect customers' data available during and after login into their myAccount platform and cannot be disabled.
• Preference - These cookies are used to remember customers’ choices during navigation through myAccount, such as pagination selection or list types.
• Statistics - These cookies help 2Checkout understand the interaction of the users with their myAccount platform so our system can identify issues and continuously improve the overall experience they have. Data is collected and reported anonymously.

2Checkout collects consent upon 1st access in myAccount that all cookies are enabled (they cannot be unchecked) through the footer ribbon where the user can:

• Click OK - This will mark the fact that the user acknowledged the cookies set-up.
• Access the 2Checkout cookie policy.

Once the shopper performs an action on the footer ribbon, this will not be shown during any other subsequent accessing of the portal (for a one-year period). A link to “Cookie settings” will be available (bottom right corner), where the user will not be able to change options for the optional types of cookies.

For US users with unidentified state locations, 2Checkout will display the rules applied for California users. For ROW users with unidentified state location 2Checkout will display the rules applied for EU users.

Customization options

Depending on the template you already use for your 2Checkout myAccount platform, the footer ribbon can be adapted to visually align with your website's layout. But customization needs to keep mandatory elements in place, to make sure compliance requirements are met:

• The user needs to be prompted to actively provide consent for the cookie setup.
• The link to the “cookies settings” needs to always be available inside the customer portal – for the user to view/change options.
• The link to the Cookie policy available on 2Checkout website should always be displayed inside the ribbon + cookie management overlay.

If customization is needed for your company, you can reach out to your assigned account manager within 2Checkout or write an email to support@2checkout.com to assist you in the process.

Use the variables in the list below to customize the Subscription price changed shopper email according to your needs. Check the 'Mandatory' column to see the variables that are required in your customized version of the e-mail.

Overview

Use this section to handle the renewal of your subscriptions.

You can retrieve information regarding the renewal status of a subscription, including the manual renewal link that a customer needs to access in order to renew.

Enable or disable the recurring billing for a subscription using the API methods displayed below.

Overview

Use the variables in the list below to customize the Automatic renewal reminder shopper email according to your needs. Check the 'Mandatory' column to see the variables that are required in your customized version of the e-mail.

Before you start using the 2Checkout API, check your PCI DSS compliance status. Find out more details about what PCI compliance means and what you should do to be PCI compliant here.  

Overview

Use this section to handle the renewal of your subscriptions.