Overview

Use email variables to customize shopper emails for your specific scenarios.

Refer to the email list below to see each email theme and draft variables, their description, and preview values.

Requirements

Editing the 2Checkout emails requires using a variation of the Smarty version 3 syntax. Namely, instead of using { and } as delimiters, please us [% and %], as shown in the example below.

[%$FIRST_NAME_BILLING%] instead of {$FIRST_NAME_BILLING}

Customize theme and email variables

Customize theme variables to better reflect company-specific details in your emails, such as your logo, address, or support information.

To customize the variable values, follow the steps below.

1. Create a new email theme (from scratch or from an existing one) or a new email draft.
2. Click the Manage variables button in the editor.
3. Modify the values in the Test value column according to your preferences.
4. Click Save.
   
   • You can undo the changes by clicking the Undo icon next to the value field.
5. Use the Preview feature to see how the new variable values will be displayed to your shoppers.

Use case: customize support information

To customize the support information displayed in your emails, follow the next steps.

1. Open the Email editor and click Manage variables.
2. Find or search for the following email variables:
   
   • MERCHANT_SUPPORT_EMAIL
   • MERCHANT_SUPPORT_PHONE
3. Modify the test values of these variables to reflect the changes you wish to perform.
4. Click Save.
5. Use the Preview feature to see how the new variable values will be displayed to your shoppers.

Overview

The 2Checkout email monitor gives you greater visibility on the emails that your customers receive from 2Checkout. You can choose to receive emails from the following categories by simply entering the email address that you want the email forwarded to:

• Order confirmations
• Software delivery
• Renewal notifications
• Follow-up emails
• Purchase order emails

Availability

Available to all 2Checkout accounts.

Workflow

To enable the email monitor:

1. Log into your 2Checkout account in the Merchant Control Panel.
2. Navigate to Dashboard → Integrations → Webhooks and API.
3. In the Webhooks and API section, scroll down to the Notifications section and check the Email monitor box to enable this feature.
4. Select the categories of emails that you want to receive, then enter the email addresses in the To field. You can choose to send the emails as Carbon copies or Blind carbon copies. 
5. Click Update to save the settings.

Overview

Releases and launches coming out in 2021.

Overview

Use cross-selling to recommend additional products to customers and increase average order value. You can use two types of cross-selling:

• Classical - recommend additional products to your shoppers from your own product catalog.
• Network cross-selling - recommend additional products to your shoppers from third party software and SaaS providers working with 2Checkout.

Benefits

• Increase average order value and revenue by selling more products
• Improve customer satisfaction by offering products complementary to your own and/or special deals from other merchants
• Associate your own products with strong brands from other merchants
• Increase revenue through additional sales channels

Add a cross-selling campaign

1. Go to Marketing tools → Cross-selling.
2. Type in a name for your campaign and click Add new.
3. Choose the start and end dates of the campaign. Leaving the start date blank causes the campaign to start immediately after activation. Leaving the end date blank causes the campaign to run until you manually stop it.
4. Add main products to the campaign.
5. Add cross-selling products to the campaign. You can choose to add either products from your own portfolio or from other merchants (network cross-selling).
6. Select where you want the cross-selling offerings to be displayed:
   
   • Shopping cart
   • Review page
   • Thank you page
7. Choose whether or not to display the cross-selling campaign in the payment receipt email.
8. Click Save campaign.

Network cross-selling

Follow the steps below to recommend products from other merchants.

1. Go to Marketing tools → Cross-selling.
2. Type in a name for your campaign and click Add new.
3. Choose the start and end dates of the campaign. Leaving the start date blank causes the campaign to start immediately after activation. Leaving the end date blank causes the campaign to run until you manually stop it.
4. Add main products to the campaign.
5. Click Add products from other merchants.
6. Click Activate now.
7. Add recommended products to the campaign.
8. Select where you want the cross-selling offerings to be displayed:
   
   • Shopping cart
   • Review page
   • Thank you page
9. Choose whether or not to display the cross-selling campaign in the payment receipt email.
10. Click Save campaign.

To cross-sell products from other merchants, you need a partnership with them. 2Checkout automatically generates partnership requests every time you select a third-party product for your campaigns. Merchants can approve requests manually or automatically. In case of manual approval, you receive an email notification with the approval status.

FAQ

1. Does cross-selling work for free trials and products with zero value?
   • Customers can add recommended products to carts that already include a free trial or a product with zero value. If shoppers add cross-selling products to the cart during checkout they only need to enter payment details once. If they add them during order review, they need to re-enter payment details.
2. Can shoppers save cross-selling links from the Thank you page and re-use them?
   
   • No
3. How many recommended products can shoppers buy through Thank you page cross-selling campaigns?
   
   • Shoppers can only purchase a single recommended product.
4. Can shoppers see recommended products from multiple cross-selling campaigns?
   
   • 2Checkout displays a single cross-sell campaign at a time. 
5. Where are network cross-sell products displayed in the shopping cart?
   
   • Third-party merchant products appear in the cross-selling area of the shopping cart.
6. How do discount coupons work?
   
   • Shoppers can use discount coupons as long as they are issued by the merchant running the cross-selling campaign. These coupons apply only to products from this merchant, and not to the network products suggested through the cross-selling campaign. Merchants offering products for network cross-selling can offer an additional shopper discount, which is already deducted in the shopping cart and not obtained via a coupon.
7. How long does the cookie stay in the browser?
   
   • Cookies stay in the browser for 120 days. The merchant cross-selling the product receives a commission if the purchase happens within this time interval.
8. How does Backup Media work with cross-selling?
   
   • Shoppers receive one backup media for each merchant cross-selling products in the shopping cart. Shopper discounts only apply to the purchased product, not to additional services such as Backup Media or Download Insurance Service.
9. How do you inform shoppers about order confirmation/product delivery?
   
   • Shoppers receive a single order notification email and an individual delivery email for each purchased product.
10. When do I get paid cross-selling commissions?
    
    • 2Checkout pays cross-selling commissions along with the rest of the income generated through your online sales.