Long gone are the days in which the seller had the upper hand in the relationship with the buyer. The shift in power in the digital world calls for new digital acquisition strategies and solutions and strains the importance of "long-term" relationships.
Customer acquisition is at the foundation of any digital strategy. Treating it with disregard can result in revenue leaks at every interaction point along the prospect-to-customer journey.
If you add to this a poorly integrated combination of home-grown and legacy solutions, the lack of visibility and control will leave you far behind your competitors in today's digital commerce.
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Find out why customer acquisition is one critical part of the digital commerce lifecycle.