Online conversion basics Last updated: 15-Apr-2021 Rate this article: If you're not growing, you are dying. Learn how to grow your online revenue through conversion rate optimization and split-testing your website. You'll learn: How split-testing is different than before and after testing How to forecast revenue (or averted losses) from a test How to build a business case for your optimization program See real-world case studies with surprising results, showing that even proven best practices need to be validated through testing. Rate this article: