Pricing strategies for software, IoT and digital goods

With every industry going digital, it's clear that value has shifted from hardware to software and services. As new digital goods and services emerge - Internet of Things for example - digital marketers are facing an ever-changing set of monetization challenges aimed at building long-term, recurring revenue relationships.

Join featured guest speakers Amy Konary at IDC Research and Omkar Munipalle, Director, Cloud Strategy and Business.

Development at Gemalto (formerly SafeNet) in a 2Checkout thought-leading webinar that will explore:

• The evolving role of software in a digital business
• Understand new pricing & licensing models - subscriptions, consumption-based, outcome-based
• Linking customer experience with software monetization
• How to overcome constraints that prevent seamless digital commerce