To grow the average dollar amount that customers spend when placing orders, you can rely tried and tested strategies that favor working smarter rather than harder. To boost your Average Order Value (AOV), you can:

1. Offer a Discount at a Threshold. Knowing that people are usually drawn to offers, you can increase your AOV by offering a discount for a minimum order amount. 

2. Market to repeat customers. It is always easier and cheaper to keep an existing customer than to locate a new one. 

3. Test, test and test. Base your business decision on actionable data that you can extract from A/B testing. 

Follow the path we set up for you to grow your AOV with the tools at your disposal in your 2Checkout account. 

Overview

You can add partners in two ways:

• Via the partner sign-up form
• Adding them manually

Partner sign-up form

Interested parties can join your partnership programs by filling the sign-up form and choosing the program they are interested in joining.

Follow the steps below to generate a partner sign-up form link.

1. Go to Setup -> Generate links.
2. Go to the Partner Links tab.
3. Select the template that you want the form to use.
4. Select the Sign-up page type.
5. Add the generated link to your website.

Once an interested party requests a partnership, you can approve, reject or delete their request from the Control Panel.

• If you confirm the request, 2Checkout sends an email to the partner, informing him/her of the request approval. You can see the new partner in the list of partners.
• If you delete the partner, 2Checkout doesn't send any email. The deleted partner/request is not displayed anywhere.
• If you reject the request, 2Checkout informs the partner via email about the rejection. You can still see the partner in the partner list with the status Rejected.

Partnership status

Partnership requests can have one of the following statuses.

• Active = Partner account approved and active
• Inactive = Partner account approved but deactivated by you
• Rejects = Partnership request rejected
• Pending = Partnership request under evaluation

Adding partners manually

If none of your partnership programs are published in the form, you can assign partners manually to a partnership program or create individual settings for them.

Follow the steps below to manually add a partner to a partnership program.

1. Login to the 2Checkout Merchant Control Panel.
2. Go to Partner management -> Partners.
3. Click Add partner.
4. Fill in the partner details.
5. Click Save partner.
6. After filling this section, the partner is saved as Inactive. You need to fill in the Commercial settings and Financial details sections before partner activation.

Commercial settings

Payment methods

Select the business model that you want the partner to use:

• Reseller - payments to 2Checkout as a master reseller. 2Checkout handles all aspects regarding payment, money collection, invoicing and delivery of the subscription/activation keys.
  
  • Characteristics:
    
    • 2Checkout details are present on the Partner Invoices.
    • Multiple payment options are available, depending on the order currency (Visa/MasterCard/Eurocard; Bank/Wire transfer).
    • Payments Risk Management handled by 2Checkout.
    • Automatic shopper invoices sent by 2Checkout to your partners.
• Direct - partners pay directly through our pflatform.
  
  • Characteristics
    
    • Your company details are present on the Partner Invoice.
    • Direct payments to your accounts via Bank/Wire transfer.
    • Shopper invoices are handled by your company.

When selecting the transactional currency, the available payment methods will be displayed.

Partnership settings

You can configure partnerships to use two types of settings:

• Create individual settings. Useful if you want to create unique settings per partner and avoid applying the settings of a partnership program.
• Add to existing partnership programs. Useful if you want to apply settings previously defined in the partnership program.

• Assigning a price list. Use price lists to:
  
  • Define a price in different currencies and assign them to regional partners;
  • Limit a partner access to a certain number of products;
  • Define special prices per product /different currencies;
• Partner geographic coverage. Depending on the partner geographic focus, you can select the countries where your partner is allowed to sell.
• Account manager. Select the person responsible of the partner relationship. You can also select a backup account manager. The account managers have access only to data regarding their partners if the standard use role is assigned to them.

Financial details

Fill in the Financial details. Mandatory fields:

• Company registration name. The legal name of the company;
• Company registration number. The legal identifier of the company;
• Address, City & Country. The legal address.

Partner invoice settings

Decide when to generate partner invoices:

• Manually - you will have to manually create Partner Invoices to receive payments for orders;
• Automatically after each order;
• On a specific day of the month.

You can still generate partner invoices manually even if they are set to be generated automatically after each order or on a specific day of the month. 

• Allow this partner to generate partner invoices. Through this setting the partner can generate partner invoices. By granting partners access to this feature, they can group orders in a single partner invoice.

Users

Add and manage partner account users. Use the drop-down menu to grant user management rights to the partner. Additionally, you can add or configure user roles.

Overview

You can change a number of parameters impacting specific orders incentivizing your partners. 



Partners can request the revision of discount and margin values through comments. But you can also take it upon yourself to also change the data when placing orders on behalf of your partners. 

Opportunity registration

The edit order functionality offers Opportunity Registration capabilities, enabling partners to place orders that function as opportunity registration equivalents. Partners can indicate that they're in fact registering an opportunity while placing an order by leveraging the comments field to ensure you are aware of the support they require and financial consideration needed. You can easily view such partner requests, and update order details to accommodate demands. 

1. To edit the discount details of a partner order you need to select Order search in the left hand side pane of the Control Panel, Click on Partner orders and filter existing items to show only those with the Pending approval status. You can always also just search for a partner order, if you have specific details on hand.
2. Once you identified the order you'd like to refresh, click View and then Edit Order.
3. Take advantage of this feature to modify details such as the Discount, Extra margin, and Total Price, offering your partners better deals than available by default. Altering any of the values mentioned above will automatically cause the others to adapt and reflect the change introduced.

Use cases

1. In case the partner invoice was not issued, you can go ahead and alter the discount values as you see fit. When the partner is generated, it will contain only the final, updated details of the order. Partner invoices are issued on-demand either by you, when the Partner invoices settings are configured to generate partner invoices manually for one or more orders at once, or by your partners when the Allow this partner to generate partner invoices option is enabled, but only if you defined a Credit limit in both cases. You also have the option of automating the issuing of partner invoices, generating them automatically on a specific day of the month.
2. In case the partner invoice was already issued but not paid, you will need to cancel the existing partner ahead of anything else, and subsequently to delete it if it has become irrelevant. Only then will you be able to make the necessary changes to the order. Once all modifications are in place, the partner can be reissued. Partner invoices are issued in tandem with orders for those partner accounts with Partner invoice settings configured to generate them automatically for each order. Partner accounts for which you set no Credit limit will create partner invoices automatically with each order, regardless of the Partner invoice settings for that specific partner. 

Limitation

• In the eventuality in which an issued partner was already paid, the Edit Order feature is no longer available. You should consider refunding your partner the amount that would have been provided through an increased discount. Partners will receive email notifications of the changes you operate to orders, with messages being issued for each edit. At the same time, the Partner Control Panel will reflect the update in the Order Comments area. 
• Options such as quantity and the products in a specific order cannot be changed using the Edit Discounts feature.

Overview

Use the Promotion object to create/update and update information on discounts/promotions you set up for your account.

Parameters

Overview

Use the Promotion object to retrieve information on discounts/promotions you set up for your account.

Parameters

Overview

Use this object to retrieve information about the cross-sell campaigns you configured for your account. 

Parameters

Overview

You can easily integrate with 2Checkout through different third-party store creators. You can find a list of all the major connectors in our Knowledge Center. However, if you are looking to integrate with 2Checkout through a particular connector that is not listed in our Knowledge Center, see the steps below:

2Checkout Settings:

After logging into your 2Checkout account, navigate to the Integrations → Webhooks & API section in the Control Panel, and you will find all the necessary tools to connect your third-party store creators to your 2checkout account. From this centralized integrations' section you will be able to:

• Set up INS 
• Have access to your Merchant code
• Add Return URL with header redirect or link in Thank you page 
• Generate an INS secret word 
• Generate private API keys, or use any API information required for your authentication

Integration Tools

Merchant code

Throughout the 2Checkout connectors' documentation, you may find the Merchant code also referred to as Seller ID, Account ID, Merchant ID, 2checkout ID, 2checkout account code. You can find your Merchant code in your Control Panel dashboard, in the Integrations section, under Webhooks and APIs.

Return URL

Throughout the 2Checkout connectors' documentation, you may find the Return URL referred to as Return link, Approved URL, Thank you link, Given links back to my website. You can find the Return URL in your Control Panel dashboard, in the Integrations section, under Webhooks and APIs.

Secret Word/Secret Key

You can find the 2Checkout Secret Word functionality under the INS secret word tab in your Control Panel dashboard, in the Integrations section, under Webhooks and APIs. Your INS secret word should be the same as the buy-link secret word (can be found under Dashboard → Integrations → Webhooks & API, scroll down to the Secret Word area, as shown in the image below). Edit your INS secret word and buy-link secret word to match each other, then copy and paste them into your third-party connector's admin.

2Checkout API Access

To connect to the 2Checkout API, use the API private keys located in your Control Panel dashboard, in the Integrations section, under Webhooks and APIs.

Set up your Instant Notification Service (INS)/Global URL

To set up your Global URL, follow the steps below:

• Log into your 2Checkout account
• Navigate to Dashboard → Integrations → Webhooks & API section
• Check the Enable INS and the Enable global URL checkboxes
• Paste the link from your third-party store creator in the field below the “Enable global URL”
• Click Update to save your settings

If any changes are made to your domain (to a custom domain/other), e-mail us the new URL at supportplus@2checkout.com in order to update your 2Checkout account, and thus avoid a communication mismatch. Currently, when you are using a third-party cart and want to have multiple URLs, you need to create new accounts for each new URL.

Overview

The Digital Sales Tax (DST) or Equalization Levy (EQL) was introduced in April 2020 for foreign eCommerce sellers of goods and services to level the playing field with local businesses that pay taxes in India.​ With the latest change to India’s tax law, foreign eCommerce companies will need to segregate the inventory of resident and non-resident sellers on their platforms to make it clear where the levy applies.​

DST Impact on 2Checkout Merchants

The introduction of the Digital Sales Tax (DST) means that all merchants on the Reseller model (outside and from India, Kenya, and Vietnam), selling to Indian/Kenyan/Vietnamese customers, must pay an extra 2% (India), 3% (Kenya) and 5% (Vietnam) per transaction when selling digital goods. Thus, 2Checkout adds an extra layer of compliance for the Indian, Kenyan, and Vietnamese eCommerce markets. ​

The addition of the new tax will ensure that the merchants on the Reseller model don’t have to worry about the DST that must be paid to the local fiscal entities by all eCommerce businesses. 

DST Geographical Coverage

Currently, DST is applied to the following countries:

DST Applicability

The Digital Sales Tax in India applies to:

• Companies with annual revenues in India of over 2M Rupee (USD $27,000)
• Online sales of goods and services to Indians.​
• All products that are sold on the Reseller model, as the legislation does not provide for specific product categories​
• Partner orders, based on the delivery country of the partner (not the end-user)​
• Tax will be retained from merchants​

​DST does ​not apply to affiliates, as the merchant will retain the entire amount.​

DST Reporting

​DST is included in all merchant reports, as displayed in the images below:

DST Displayed in the Account Balance on your Dashboard

Reports center → Main Reports  → Financial reports  → Account Balance

Monthly Revenue Split in the Merchant Control Panel

Merchant Control Panel - Main Reports

Merchant Sales Report – CSV/XLS Format

Merchant Invoice

DST Calculation

• The tax is calculated as follows: GTV - VAT​
• ​Rolling reserve computation will not be affected by this tax​
• ​In case of refunds, the DST should be returned to the merchant for the amounts already retained​
• ​The current tax rate is 2% (India) and 1,5% (Kenya) but may be changed in the future and might be different in other countries

FAQs

What happens when the tax % is changing?​

The new tax % will be applied to the next order placed. For refunds, the tax % will be the one from the order.​

Country availability?​

DST only applies in India, Kenya, Vietnam, Tanzania, and Uganda.

Are Indian merchants on the Reseller model charged?​

Yes. The reason is that this tax applies to foreign eCommerce sellers of goods and services, in our case this applies to Avangate BV.​

If a partner with the delivery country in India is not selling to end-users from India, is the DST returned to the partner?​

No. The partner acts as the end-user, so 2Checkout takes into account only the partner delivery country.​

Is delivery country change possible for complete orders?​

No. This is not possible to avoid issues with tax compliance.

Use the variables in the list below to customize shopper email themes according to your needs. Check the 'Mandatory' column to see the variables that are required in your customized version of the e-mail.