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Increase AOV, first steps

Increase AOV, first steps

Last updated: 29-Feb-2024
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To grow the average dollar amount that customers spend when placing orders, you can rely tried and tested strategies that favor working smarter rather than harder. To boost your Average Order Value (AOV), you can:

  1. Offer a Discount at a Threshold. Knowing that people are usually drawn to offers, you can increase your AOV by offering a discount for a minimum order amount. 

  2. Market to repeat customers. It is always easier and cheaper to keep an existing customer than to locate a new one. 
  3. Test, test and test. Base your business decision on actionable data that you can extract from A/B testing. 

Follow the path we set up for you to grow your AOV with the tools at your disposal in your 2Checkout account. 



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