Overview

You can implement Google Analytics 4 and Google Tag Manager tracking tools to help you track and monitor your ConvertPlus and InLine checkout orders in order to improve the shopping experience and increase the conversion rate.

Availability

Google Analytics 4 and Google Tag Manager can be set for all 2Checkout accounts.

Google Analytics 4 Settings

Implement Google Analytics 4

To implement Google Analytics 4 through Google Tag Manager (GTM) for your ConvertPlus and InLine Checkout, follow these steps:

1. In your browser window, navigate to Tag manager → All accounts.
2. Click on the Create Account button.
   
3. Fill in all the required fields:
   • Account Name
   • Country
   • Container name
   • Target platform → Web
4. Click on the Create button.
5. Copy the Google Tag Manager Container ID. It will be used in the 2Checkout Control Panel for the Google Tag Manager set-up.
   

Creating the Google Tag in Google Tag Manager

If you already have a Google Tag in your container that fires on all pages where the Google Tag Manager code is added, then you do not need to create a new Google Tag specifically for 2Checkout and can proceed directly to the next section. However, you need to make sure you add the cookie_flags configuration, described in step 3 below. This configuration is necessary, as the tracking script is placed in an iFrame for ConvertPlus and Inline carts.

1. Click to create a new tag in Google Tag Manager and select Google Tag from the list pre-defined tags.
   

2. In the Tag ID section in Google Tag Manager, enter the Measurement ID. You can find the ID in your Google Analytics 4 with the following steps:

   • Navigate to Admin -> Data Streams.
   • Click on your website property.
   • Copy the measurement ID.

   

3. In the Fields to set section select the following to add the cookie_flags configuration:
   • For Field Name add cookie_flags
   • For Value add SameSite=None;Secure
4. In the Triggering section, select All Pages.
   

Sending ecommerce information to Google Analytics 4 from the 2checkout shopping cart

Configure a trigger in Google Tag Manager

In Google Tag Manager, click on the Triggers section and then click to add a new trigger.

Create a Custom Event trigger

1. Name your trigger GA4 Event Ecommerce Trigger.
2. From the list provided, choose Custom event as Trigger Type.
3. In the field Event name, type .* and check the box Use RegEx matching.
4. For the This trigger fires on section, select Some custom events.
5. As rule, fill in the boxes with Event matches RegEx (Ignore case) begin_checkout|add_to_cart|remove_from_cart|purchase|view_item_list. Those are events in the dataLayer on the format of the GA4 documentation for developers provided by Google.
6. Click Save.
   

Configure the tag for GA4 for sending ecommerce data

1. Click on New to create a new tag that you can call GA4 Event Ecommerce Tag.
2. From the list provided by Google, select the option Google Analytics: GA4 event as Tag Type.
3. For Measurement ID, add the measurement ID from the Google Analytics 4 property to which you want to send data. This is normally the same measurement ID that you have in your Google Tag. Once you add the measurement ID from your Google Tag, you will see the message Google Tag found in this container.
4. For Event Name, select {{Event}}.
5. Under More Settings -> Ecommerce, click on the Send Ecommerce data checkbox and select Data Layer from the Data Source drop-down list.
   
6. Add as trigger for this tag the previously created trigger for GA4 Event Ecommerce Trigger.
   

Setup Cross-domain measurement in your Google Analytics 4 Admin page

Google Tag Manager code is placed in an iFrame with the domain tracking.avangate.net. In order for Google to recognize that a visitor is the same when entering your website and then entering the shopping cart, you need to setup cross-domain measurement in Google Analytics 4 Admin, according to information provided by Google.

1. In Admin, click on Data Streams, click on Web and then select your web data stream. In the web stream details, click Configure tag settings (at the bottom). In the Settings  section, click Configure your domains.
   
2. Under Include domains that match ANY of the following conditions, choose match type Contains and under Domains, enter the identifier of your domain (ex. yourwebsite.com) and then click Add Condition to add the next domains – tracking.avangate.net and secure.2checkout.com.
   

Test your Google Analytics 4 Settings with GTM Debugger

To test if your Google Analytics settings are correct, follow the steps below:

1. Download and install the Tag Assistant Companion browser extension found here.
2. Click on Preview.
   
3. Delete all existing domains.
   
4. Click on Add domain.
   
5. Add https://tracking.avangate.net/ and click Start.
   
6. Go back to the Google Tag Manager tab but DON’T close the tab with tracking.avangate.local.
   
7. Click on X in the top-left corner.
   
8. In the Tag Assistant tab, click on Add domain.
   
9. Enter the buy-link you want to debug and click Start.
   
10. Go back to the Google Tag Manager debugger tab.
    
11. Click on the Enable button behind the Connecting this window to avangate.net pop-up.
    
12. Click on Continue.
    
13. You are now debugging tracking.avangate.net, but this domain receives tags from the shopping cart.
    
14. Submit and publish your settings.
    

Checking a purchase in Google Analytics 4

Place an order on the 2checkout shopping cart, using the template which has your Google Tag Manager code.

Log into your Google Analytics 4, go to Monetization -> Ecommerce purchases.

You will see the number of purchases for your products and the revenue from your purchases.

Control Panel Settings

The Analytics section in your Control Panel allows you to integrate Google Analytics 4 or/and Google Tag Manager(with GA 4) in the ConvertPlus or InLine ordering engines and thus track the behavior of your shoppers on the 2Checkout pages.

Follow these steps to complete your analytics integration:

1. Log into your Control Panel.
2. Navigate to Setup → Ordering options.
3. Click on the Analytics tab.
4. Click on the ConvertPlus and InLine Checkout tab.
   
5. In the Google Tag Manager(with GA 4) box, click on Set up and fill in the Google Tag Manager (with GA4) Container ID.
6. Click Save.
   
7. Complete the integration by using the slider to activate Google Tag Manager. It is not recommended to activate both Google Analytics 4 and Google Tag Manager to send data to the same Google Analytics 4 property, otherwise, duplicate data will occur.
   

Overview 

You can implement Google Analytics 4 without the Google Tag Manager (GTM) to help you track and monitor your ConvertPlus and InLine checkout orders in order to improve the shopping experience and increase conversion rate. 

Availability 

Google Analytics 4 can be set for all 2Checkout accounts. 

Implement Google Analytics 4 in ConvertPlus and InLine Checkout

Follow these steps to implement Google Analytics 4 in ConvertPlus and InLine Checkout: 

1. Navigate to your Google Analytics 4 account. 

2. Copy your Google Analytics 4 Measurement ID and use it in your 2Checkout Merchant Control Panel to set up Google Analytics 4 for your ConvertPlus and InLine carts. 

3. To get your Google Analytics 4 Measurement ID, go to Google Analytics 4 → Admin → Data Streams → Web → Select your web property. Under Measurement ID you will find the code you need to copy and paste into your Merchant Control Panel. 

Cross-domain tracking settings

Google Tag Manager code is placed in an iframe with the domain tracking.avangate.net. In order for Google to recognize that a visitor is the same when entering your website and then entering the shopping cart, you need to setup cross-domain measurement in Google Analytics 4 Admin, according to information provided by Google.  

In Admin, click Data Streams, click Web and then select your web data stream. In the web stream details, click Configure tag settings (at the bottom). In the Settings section, click Configure your domains. 

Under Include domains that match ANY of the following conditions, chose match type Contains and under Domain, enter the identifier of your domain (ex. yourwebsite.com) and then click Add Condition to add the next domains – tracking.avangate.net and secure.2checkout.com.

Merchant Control Panel Settings

The Analytics section in your Merchant Control Panel allows you to integrate Google Analytics 4 in the ConvertPlus or InLine ordering engines and thus track the behavior of your shoppers on the 2Checkout pages.

Follow these steps to complete your analytics integration:

1. Log into your  Merchant Control Panel.
2. Navigate to Setup → Ordering options.
3. Click on the Analytics tab.
4. Click on the ConvertPlus and InLine Checkout tab.

5.In the Google Analytics box, click on Edit. 

6. Fill in the Google Analytics 4 Measurement ID and click Save.

7. Complete the integration by using the slider to activate Google Analytics 4.

Checking a purchase in Google Analytics 4 

Place an order on the 2checkout shopping cart, using a ConvertPlus or Inline cart. 

Log into your Google Analytics 4, go to Monetization -> Ecommerce purchases. 

You will see the number of purchases for your products and the revenue from your purchases. 

1. The 2Checkout data layer for Google Analytics 4 tracking is placed in an iFrame. This data layer contains eCommerce information built on the structure required by Google Analytics 4 reporting for the following events: checkout, view item list (for cross-sell products), add to cart (for cross-sell products), purchase and remove from cart. 2. For fully enhanced eCommerce reporting in Google Analytics 4, it is recommended that you send information to Google Analytics 4 from your website that includes for example product views, select product, add to cart. More information on enhanced eCommerce reporting can be found here:  https://developers.google.com/analytics/devguides/collection/ga4/reference/events?client_type=gtag.

Overview

MobilePay is a digital wallet for iOS and Android that can be used for person-to-person transfers, in-store purchases, subscriptions, invoices, eCommerce transactions, etc. MobilePay is the most popular alternative payment method in Denmark with over 6 million users and 60+ partner banks. The account is connected to the telephone number of the MobilePay user. Shoppers can use MobilePay in more than 220,000 Nordic shops and web stores.

The application is protected by a user-selected four-digit PIN code or a fingerprint. The login ID is either the CPR-number (national ID number) or the more secure NemID.

Availability

• Supported country: Denmark
• Supported currency: DKK

Requirements

To use MobilePay, merchants must have a national phone number/national-issued credit card/national bank account and a civil registration number.

Benefits

• Merchants can offer to their consumers express checkout, safe payments, and favorite payment methods that will drive higher cart values
• The conversion rate will increase as the number of transactions increases, as this is the preferred Danish payment method
• Merchants can offer a variety of payment methods making them more attractive for their clients
• Simplify payment acceptance across different sales channels for Verifone Merchants
• Around 50% of all payments in Danish eComm are MobilePay transactions

Activate MobilePay

Steps to activate MobilePay in Control Panel:

1. Navigate to Dashboard.
2. Go to Setup.
3. Click on Ordering options.
4. Click on Payment methods.
5. Activate MobilePay from the list.

Shopper flow

1. Initiate an online purchase. Once the products for purchase are selected, the 2Checkout checkout page will be displayed.

2. Select MobilePay as a payment method.

   

3. Press on the Place order button.

   

4. The MobilePay landing page will be displayed to enter the phone number.

   

5. Log into the MobilePay app to accept/decline the payment.

   

6. Once all steps are completed, the Finish page will be displayed, as the order is confirmed.

   

Overview

Vipps is a mobile payment app that consumers can use to pay bills, products, and services, or to send money to each other. For businesses, it's an alternative method of accepting payments that is simpler and safer than working with cash.

On Verifone's checkout page, the customer can select to pay with Vipps – in which case they will be redirected to the Vipps payment flow (see Shopper flow section).

Availability

• Supported country: Norway
• Supported currency: NOK

Supported transactions: new acquisitions and manual renewals.

Requirements

To use Vipps, shoppers must have a Norwegian phone number.

Benefits

Increase your conversion rates:

• Vipps wallet stores the shopper card information and offers shoppers an easy and fast checkout experience on the website, in-app, or in-store
• Attract more Vipps users to your business and increase sales
• Diversify your checkout payment methods and let the shoppers use their preferred ones
• Offer your shoppers localized payment methods making your business more attractive for them
• Offer your shoppers the possibility to store multiple cards in one place, allowing them easy accessibility to the accounts they want to pay with
• Ride the trend and let your shoppers pay with their phones through contactless payment
• Simplify payment acceptance across different sales channels
• Shoppers in Norway can use their preferred payment method during the checkout flow and thus increase their buying rate.

Gain competition advantage:

• Win more customers over your competition by adding the shopper's preferred payment methods

Increase security:

• Wallet tokenization will help shoppers trust your brand by offering them one of the most secure payment methods available through 2-factor authentication, SMS, FaceID, and others

Activate Vipps

Steps to activate Vipps in Control Panel:

1. Navigate to Dashboard.
2. Go to Setup.
3. Click on Ordering options.
4. Click on Payment methods.
5. Activate Vipps from the list.

Shopper flow

The shopper should follow the below steps, to complete an order:

1. Initiate an online purchase, from the e-shop using a browser. Once the products for purchase are selected, the 2Checkout checkout page will be displayed.

2. Select Vipps as a payment method.

   

   

3. The Vipps landing page will be displayed to enter the phone number. The number will be sent to Vipps that will send a push notification to the mobile to open Vipps app.

   

4. Log in Vipps app to accept/decline the payment.

   

   

      At the same time on the browser the below page will be displayed:

   

5. There is a time limit of 5 minutes to enter the phone number in the landing page, and then 5 minutes to complete the payment in Vipps app. Once the payment is confirmed in the application, the Finish page will be displayed.

   

Overview 

Businesses need to be able to measure churn for a given period of time to understand the revenue lost due to churn. Furthermore, to get closer to actionable insights, merchants need to understand the reasons for the churn. 

Churn is the main enemy of any subscription business, and for you to be able to understand, prevent and fight churn, 2Checkout enables access to reports which give you an overview of your churn, details on sources of churn and actionable insights to allow you to prevent and fight churn. It would be difficult for one report to address all that information, so a suite of reports will be used instead, merchants having the possibility to access them individually, or drill down from a high-level report to a lower-level report for more granularity. 

The Churn overview report available in Merchant Control Panel gives a high-level overview of your churn.

A subscription is considered as churned when: 

• The subscription is expired or the subscription was disabled either through a user action or a system flow
• If there are several activation/deactivation events (cancellation/reactivation of the subscription) in a given interval and the final event is a disabled/expired subscription, then the subscription will be counted only once as churned.

Benefits 

• Get actionable and timely data regarding overall churn 

• Learn which product or initial sales source are mainly responsible for churn

• Learn which churn source is generating the highest churn numbers

• Know how many customers and how many subscriptions churned

• Know the dimension of monthly recurring revenue lost due to churn

Availability 

The feature is applicable to all subscription merchants with the following packages: 2Subscribe, 2Monetize, and 4Enterprise if merchants have subscription capabilities. 

Restrictions

The following subscriptions are excluded from churn reporting: 

• Non-recurring/ lifetime subscriptions 
• Subscriptions in trial state at the start of the reporting period 
• Subscriptions that were both activated and churned in the same interval 
• Subscriptions that were disabled and then reactivated during the reporting interval 
• Subscriptions that were upgraded using the "create a new subscription" flow 
• Partner subscriptions 
• Pay per usage subscriptions

Workflow

1. Log in to your Merchant Control Panel.
2. Navigate to Reports center → Main reports → Subscription reports → Churn overview report.

  3.  Click on the Set up report button. 

  4.  Select a reporting interval out of the pre-defined values or pick custom dates. This will allow you to calculate a list of churn metrics relevant to all subscriptions that got disabled or expired during the selected interval. The oldest available data in the system is for subscriptions with expiration date after August 2018.

5.  Select Filters: 

• Initial subscription status – filters by sub status at the beginning of the reporting interval. Possible values: Active, Past due, Paused. 

• Initial renewal type – filters by subscription renewal type at the beginning of the reporting interval. Possible values: Automatic, Manual.
• Initial Purchase Date - filter by purchase date within a selected time interval. Select an interval out of the pre-defined values or pick custom dates. This will allow you to filter only those subscriptions for which the initial purchase date was in the selected time interval. 
  The oldest available data in the system is for subscriptions with expiration date after August 2018.
• Product - filter by merchant products.

• Billing Cycle Length – filter by billing cycle length. Available values include: 1 month, 3 months 6 months, 1 year, 2 years, 3 years and other.

   

• Billing Country – filter by the country selected by the customer when entering the billing info. 

 6.  You can apply the segmentation option to the churn report. Segmentation in this context involves organizing subscription data into distinct groups based on criteria such as status, renewal type, country, billing cycle length, or product. By saving up to 10 frequently used filter collections, you can effectively divide your subscriptions into meaningful segments for analysis. This segmentation enables a deeper understanding of churn behavior allowing you to make informed business decisions.  To segment the report follow these steps:

• Navigate to the Segment field at the upper right corner of the screen.
• From the arrow drop-down menu select Save as new.
• In the pop-menu, type in the name of your segment in the Segment name field and then click on Save.
• To rename an existing segment, navigate to the Segment field and select Rename from the arrow drop-down menu.
• To delete an existing segment, navigate to the Segment field and select Delete from the arrow drop-down menu. In the resulting pop-up menu then click on Delete segment.

 7.  Click on Build Report to see three cards displaying the information below: 

• Customer churn - a customer becomes churned when there are no longer any active subscriptions associated to the account for a specific vendor and rate (percentage of customers churn during the reporting interval relative to the number of active customers in the 1st day of the reporting interval).
• MRR churn (Monthly Recurring Revenue) - the revenue amount that the merchant is no longer going to receive the next month due to the churn events that happened during the reporting interval). The user’s default currency is applied in this case. The MRR churn metric is calculated using the exchange rate of the last order date of the subscription.  
• Subscription churn - the number of subscriptions that were churned during the reporting interval and rate (the percentage of subscriptions churn during the reporting interval relative to the number of active subscriptions in the 1st day of the reporting interval).

 8.  Select the Churn Reason filter to further refine the results. 

Churn Reason represents the specific cause or explanation for why a subscription or customer has churned. Churn reasons are grouped  into involuntary and voluntary.

Choose one of the values below: 

10. Click on one of the cards available in the Churn overview report page to get a set of three-related insights:

• Product with the highest churn value for the reporting interval
• Initial order source with the highest churn value for the reporting interval. This insight will be relevant to the merchants that have been using the “SRC” parameter when building their links. More on the SRC parameter can be found in Buy-link parameters | Documentation.
• Churn source with the highest churn value for the reporting interval
  
  • The available churn sources are the following: 
    
    • System (e.g., a subscription was disabled because of a declined payment)
    • Shopper and Merchant Support  (e.g., a shopper/ merchant requests 2Checkout to disable a subscription)
    • Control Panel (e.g., a merchant disables a subscription on behalf of their shopper)
    • API (e.g., a merchant wants to disable subscriptions in bulk using the API)
    • MyAccount (e.g., customer cancels their own subscription*)
    • MyAccount Churn Prevention Campaign (e.g., a customer disables their subscription but buys a new one with a discount offered in a churn prevention campaign)
    • MyAccount Cancel on Demand (e.g., a scheduled cancellation has actually taken place)
    • Unspecified (no churn source information logged in the 2Checkout system)

 11.  Click on Export Source Data link to get a CSV export of the data used to calculate the displayed metrics.

 12.  After the file is exported, you will get "The file was successfully exported" message.

 13. Select your default report currency and define churn flexibly in the General Report Settings.

Question: If a renewal promotion is applied, the merchant will lose some MRR. Is this accounted for? 

Answer: Renewal promotions are not accounted for in this report as renewals are not churned events. 

Q: If the quantity on the subscription was reduced and the price is now lower, do we take this contraction into account? 

A: No, we don’t, this is not considered a churn event. 

Q: Will I know how much churn is coming from trials, automatic renewals, or manual renewals? 

A: No, in this phase, the report doesn't offer such information. 

Q: Do we consider unconverted trials as churn? 

A: No, we don't. The only subscriptions considered for the churn metrics calculations are the ones that were active at the beginning of the reporting period.

Q: Which filters can I apply? 

A: Currently, the only filter the users can apply in Control Panel is currency. We will have a series of filters added in the future. 

Q: If the billing cycle length of a churned subscription is 12 months, how much will the churned MRR be?

A. For a billing cycle length of 12 months, the Churned MRR is calculated by dividing the last renewal price by 12.

Q: What if my subscription has a billing cycle length of 1 month? What if its’ billing cycle length is 1 week?

A: If the billing cycle length is 1 month, the Churned MRR is equal to the last paid amount for the subscription, while if the billing cycle length is 1 week, then the Churned MRR is equal to the last paid amount times 4.

Q: What if I download a CSV file with over 1 million subscriptions?

A: If you have large files (over 1 million rows), we advise opening the file in Notepad tool and then splitting the content in smaller chunks of data.