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Lead management

Last updated: 28-Nov-2019
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2Checkout's lead management is a smart and simple way to reduce customer churn and get useful insights into what drives customers to cancel automatic renewals. Use the Lead object to configure lead management campaigns via SOAP API 6.0 to reduce unfinished payments and cart abandonment.

You can use lead management to:

  • run a report on unfinished payments;
  • send abandoned shopping cart follow-up emails;
  • request invoices.
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