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Last updated: 27-Nov-2019
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Overview

2Checkout's lead management is a smart and easy way to reduce customer churn and gain useful insights into what drives customers to cancel automatic renewals. Use the Lead object to configure lead management campaigns via JSON-RPC API 6.0 to reduce unfinished payments and cart abandonment.

You can use lead management to:

  • run a report on unfinished payments
  • send abandoned shopping cart follow-up emails
  • request invoices

 

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