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Follow-up abandoned cart

Follow-up abandoned cart

Last updated: 20-Apr-2022
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If you are leveraging 2Checkout lead management tools (set your campaigns here), our system automatically sends out the Follow-up abandoned carts emails to recover and convert the leads driving increased revenues. This notification makes it easy for customers to return to the ordering page and complete a purchase without having to go back through the purchase process.

As of August 31, 2016, you can use a redesigned template complete with fresh content (sample below). The new template has replaced the previous email sent out for abandoned carts, but any customization you have in place, either in terms of styling or content, continues to be available.


The lead management set of tools is available for Standard and Enterprise accounts. If you are running on our Growth offer and would like to receive access, please contact us to discuss next steps.

What is the purpose of this email?

Cart abandonment is a common issue (the average rate via various list of studies calculated by Baymard is 69.82%) and happens for various reasons: Comparison shopping, lack of money, undecided shoppers, pricing research before trial & buy. Our Lead Management tool enables you to collect such leads, retarget and automate the process of recovery with automated scheduled notifications. 2Checkout prefills product, billing and delivery information in the cart using the details captured during the initial purchase attempt. Furthermore, you can set discounts so as to incentivize your shoppers to complete their purchases.

2Checkout can send out a basic follow-up message 20 minutes after shoppers abandon the cart, if we collect their first and last name as well as their email address. You have the option of configuring up to four additional follow-up emails and schedule them for up to 90 days from the cart abandonment.

Email content

The email includes:

  1. Link to the shopping cart.
  2. Special discounts and coupon codes.
  3. Merchant support information.

Preview and test email

Navigate to the Email template manager section to:

  • Preview and test current templates for emails sent to your shoppers
  • Customize the header and the footer sections by creating custom templates you can assign to your emails

Access the abandoned cart notification under the Follow-Up section. You can access this email only if the lead management set of tools is enabled for your account.

Why don't I see the new template for this email?

The redesigned template for the abandoned cart email notification has automatically replaced the default templates.

If your Control Panel preview does not show the new template, you are most probably using a customized version that includes content and/or styling your company requested at a certain point in time.

You can compare the above sample to your current template and send us an email if you decide the new one suits your business needs better. We will work with you on the switch.

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Need help?

Do you have a question? If you didn’t find the answer you are looking for in our documentation, you can contact our Support teams for more information. If you have a technical issue or question, please contact us. We are happy to help.

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