Order tracking script

Overview

Add custom JavaScript code to the last stage of the ordering process (the Thank You page). This area can be used to add a monitoring script, such as Google Analytics, for advanced tracking of your sales, visitor, and customer conversion rates. Scripts supported are not limited to Google Analytics, and you can also include Google AdSense code.

Web Analytics platforms offer information on visitor traffic trends for your web properties. Using this tool, you can integrate your Google Analytics account with your shopping cart and extract relevant information such as behavior and transaction statistics.

Availability

Tracking scripts for the desktop version of the shopping cart are available to all 2Checkout accounts.

The tracking script is included in the Thank You page (finish.php) displayed to customers only after they successfully place an order:

• Payment needs to be authorized successfully. This usually happens for online payment methods that are authorized instantaneously, such as credit/debit cards and PayPal.
• Payment needs to go through without any problems or errors.

Set up tracking scripts

The tracking script is included in the Thank You page (finish.php) displayed to customers only after they successfully place an order:

• Payment needs to be authorized successfully. This usually happens for online payment methods that are authorized instantaneously, such as credit/debit cards and PayPal.
• Payment needs to go through without any problems or errors.

To set up tracking scripts, follow these steps: 

1. Log in to your Merchant Control Panel.
2. Go to Setup -> Ordering Options -> Analytics.
3. Select the type of platform (cart) you want to include the tracking code on.
4. You can use HTML formatting and tags and edit the code directly.
5. Define tracking scripts for specific or for all languages available for your account. You will be able to track visitors and sales according to the cart language selected either automatically, by the 2Checkout system through its geo-location capabilities, or manually by the shoppers. If the tracking script isn't included for a certain language, you will not be able to track successful orders for customers using that language in the cart. Use the Apply for all languages option to set the same script for all languages available for your account.
6. To change scripts, you need to edit each item in part. Selecting the Apply for all languages option will overwrite all existing scripts with the latest version you supply.
7. Click Save tracking script to save a new script or any edits.

SSl Protocol

Use the SSL protocol when including external scripts (e.g. Google Analytics) or images:

• <script src="https://www.google-analytics.com/analytics.js" type="text/javascript">
• <img src="https://www.2checkout.com/resources/en/general/1x1.gif" alt="" border="0">

A JS object called myOrder is available on the Thank You page providing information about the purchased products, including ID, quantity, name, price, etc.

Use the tracking script for all orders

By default, the after-sale message is displayed only for orders with payments authorized instantly (this includes usually credit cards and PayPal), after the payment is complete (transaction needs to be authorized successfully). To display the message for all placed orders regardless of the payment status:

1. Go to Setup -> Ordering Options.
2. Scroll down to the bottom of the Order settings area and check the checkbox for the Show message for all placed orders option.
3. Click Save Settings.

The message will be displayed even for orders where the payment is not yet received (like bank transfers or checks).

Tracking script example

<!-- Global site tag (gtag.js) - Google Ads: 123456789 -->
  <script async src="https://www.googletagmanager.com/gtag/js?id=AW-123456789"></script>
  <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());
      gtag('config', 'AW-123456789');
  </script>

  <!-- Event snippet for Example conversion page -->
    <script>
      gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567',
        'value': 1.0,
        'currency': 'USD'
      });
    </script>

myOrder object

In addition to the custom JavaScript code that you can add to the last page of the purchase process (Thank You page - finish.php), 2Checkout also provides a JS object labeled myOrder.

FAQ

1. Is there a way to bypass the Thank You page?
   
   • Yes. If you use a Redirect URL when generating Buy Links, i.e. including the BACK_REF parameter in Buy Links together with a specific URL where shoppers are redirected after placing the order. Note: Shoppers will be redirected to this URL after the payment is confirmed. The redirect URL replaces the default "Thank you" page (except for offline payment methods such as Bank Transfer).