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Recurring promotions

Recurring promotions

Last updated: 29-Feb-2024
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Apply promotions to recurring charges, overwriting the renewal price configured for each product included in the promotion.


You can configure all regular promotions to apply to either all recurring charges or a limited number.

Adding a recurring promotion

  1. Go to Marketing tools -> Promotions -> Regular promotions.
  2. Click Add regular promotion.
  3. Give the promotion a suggestive title and description. Shoppers can see the promotion title during purchase.
    • Add localized promotion names for any of the supported languages. The 2Checkout shopping cart automatically displays localized promotion names based on the selected shopping cart language.
  4. Select when you want the promotion to run. You can limit promotions to a specific time interval or let them run indefinitely. To start a promotion as soon as you mark it Active, leave the start date empty. If you don't set the end date, the promotion will stop when the maximum number of orders has been reached or will continue to run if the maximum number of orders is unlimited.
  5. Choose the coupon/voucher type:
    • Single - one voucher to impact multiple orders;
    • Multiple - individual and unique, per-order vouchers.
  6. Choose whether to restrict the promotion to a number of orders, or apply it for all orders. This option is only available for single coupons.
  7. Fill in the promotion coupon/voucher code. The maximum length of a coupon code is 255 alphanumeric characters.
    • Single: enter the coupon values manually
    • Multiple: either add the values manually one coupon per line, or use the coupon generator available in the Merchant Control Panel to generate 5, 10, 20, 30, 50, or 100 vouchers at a time and either append them to an existing list or replace existing items. The generator creates random vouchers that resemble this: D8C10E32. 2Checkout recommends limiting the number of coupon codes to a maximum of 25000.
  8. Choose whether or not to apply discounts automatically. Only available for single coupons. This option applies discounts to all selected products in all orders, without the need for shoppers to enter the coupon manually.
  9. Configure the recurring settings. You can apply it to none, to one recurring charge, to all or to a specific number of recurring charges after which the renewal price is recalculated.
  10. Choose whether or not to publish the promotion to the 2Checkout Affiliate Network.
  11. Activate the promotion.
  12. Select the products to be included in the promotion.
  13. Click Save.

Renewal discounts

As an alternative to recurring promotions, you can configure renewal discounts. In this case, the coupon is applied automatically per product during renewal. 

  1. Go to Setup -> Renewal -> Renewal discounts.
  2. Click Add renewal discount.
  3. Enter a promotion title (visible to shoppers during purchase) and description.
    • Add localized promotion names for any of the supported languages. The 2Checkout shopping cart automatically displays localized promotion names based on the selected shopping cart language.
  4. Enter the discount coupon code in the discount code field.
  5. Set the discount to either percentage-based or fixed.
  6. Select the number of renewal charges to apply the discount to. You can apply it to:
    • one renewal charge 
    • each renewal charge
      • Formally named The first renewal charge only
      • Discounted price will be calculated on each renewal.
    • all renewal charges
      • Discounted price is only calculated once and used for all future renewals (usage costs are not impacted).
    • each number of renewal charges (defined by you)
      • Formally named A limited number of charges
      • Discounted price is calculated every x renewal charges.
  7. Save the promotion.

By choosing to apply the discount to all renewal charges, 2Checkout will set the discounted price as the subscription custom price.

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