Overview 
2Checkout's lead management introduces a smart and easy way to reduce customer churn and gain useful insights into what drives customers to cancel automatic renewals. Use order recovery follow-up emails to reduce unfinished payment and cart abandonment rates with up to 20% by learning how to configure lead management campaigns.
You can use lead management to:
- run a report on unfinished payments
- send abandoned shopping cart follow-up emails
- request invoices
